Market Trends

Globally, the market has witnessed a significant rate in product innovations that are extensively driving the sales of electric toothbrush. The manufacturing companies are concentrating on catering various preferences of consumers and achieve competitive advantage in the market.?For instance, in 2019, Oral-B launched its Oral-B Genius X electric toothbrush, which uses artificial intelligence to help consumers brush better. Moreover, companies are focusing on catering to specific need of consumers which vary from different age groups. For instance, Bluereo launched accessible toothbrush G150, a latest solution for vulnerable brushers, from young children to the elderly, to those with physical disabilities or post-surgical patients, who find traditional toothbrushes difficult to use.

Europe Holds a Major Share in the Market

Europe has experienced a growing prevalence of oral and dental problems owing to the rise in the percentage of geriatric population which is anticipated to drive the market growth during the study period. The tooth decay among children with an age group of 6 years varies from 20% to 90% while in age group of 65-74 years, the prevalence of people having lost all their natural teeth ranges from about 20% to 50% across various countries in the European region according to WHO.?Moreover, consumers are highly focused on taking good care of their dental health and hygiene, and manufacturers continue to develop new products that address consumer dental requirements in terms of cleaning and whitening driving the market growth in the country.

Competitive Landscape
Global electric toothbrush market is highly competitive with the presence of prominent players are competing to gain market share.?Koninklijke Philips N.V., TRISA AG, Procter & Gamble, Colgate-Palmolive Company, Panasonic etc., are some of the prominent players in the global market. Companies are investing in product development and expanding distribution channel?in order to gain competitive edge in the market.

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